I don’t care what you say (OK, I do; I live for it), I like the new Internet Explorer 8 ads.
They’re offbeat in a successful way, they inexplicably feature Superman, and they’re weirdly relatable.
In HD after the jump because I love you (and desire your approval):
I’m not sure if it sells IE all that well, but who cares? Meanwhile, have I told you my personal strategy for marketing IE? I think they should try to get people away from the IE vs. Firefox argument and make it about i.e. vs. e.g.